Business Development & Marketing Senior Manager

Company: Foley & Lardner LLP
Location: Milwaukee
Posted on: April 9, 2025

Job Description:

OverviewFoley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.The Senior Manager, Business Development & Marketing is a highly visible, hands-on, results-oriented position and will provide strategic guidance and support attorneys in 4 of the firm's offices in the Midwest Region, spanning Illinois, Wisconsin, and Michigan. This individual will work closely with the Office Managing Partners and Administrative Officers in each office on strategy, planning, and execution of business development and marketing initiatives. This individual will play an integral role in the creation and execution of focused business development and profile-raising programs that engage clients and drive revenue, including client teams, client targeting, attorney coaching, and office profile-raising through a Sector approach and the firm as a whole. This position will work closely with our entire department, including marketing, business development, communications, research, and events teams to develop, deliver, and measure results of campaigns and programs in the Midwest Region.ResponsibilitiesBusiness Development and Strategy

• Work closely with, Director, Business Development & Marketing and Office Managing Partners to develop big-picture strategies for the regions
• Contribute significant advice, actionable insights, and meaningful market analysis to the development and implementation of the Midwest Regional offices' business plans
• Support attorneys in their targeted business development efforts, including lead generation to identify prospective clients, cross-selling to expand existing client relationships, and coaching on related business development and marketing activities
• Serve as a liaison and primary marketing point of contact for attorneys, connecting them to the broader initiatives in practices, industries, and regions
• Contribute to and lead writing projects which may include customized content for pitches and RFPs, marketing materials, presentations, event invitations, thought leadership, and other internal/external marketing communications
• Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities
• Monitor and report pursuits via the firm's CRM to provide an analysis showing the group's activity to win new business
• Serve as a client account manager for key accounts
• Conduct client feedback sessions on a regular basis. Ensure that client feedback is documented, communicated, and acted upon by the client teams
• Maintain the integrity of the firm's experience database; collect attorney experience and organize it effectively; maintain the records of marketing materials in the internal system
• Leverage marketing technology to identify leads and track and manage opportunities and pursuits
• Utilize competitive intelligence to identify industry trends and research pursuits; identify client targets and cross-selling opportunities; work with attorneys to assemble collateral for pitches, presentations, and RFPs
• Assist with the integration of lateral partners and counselMarketing, Profile Raising and Communications
  • Prepare and lead internal and client-facing presentations in a variety of forums, including internal meetings, client presentations, and others
  • Identify media and thought leadership opportunities; promote firm brand awareness and practice group promotion via the firm's social media channels and other digital media outlets
  • Analyze client and market intelligence to inform business development and branding initiatives and to capitalize on opportunities
  • Oversee the creation and regular updating of marketing collateral, with a focus on value and client benefit
  • Produce and manage seminars, receptions, webinars, and other marketing-oriented events and activities in coordination with the events marketing team
  • Evaluate sponsorships and opportunities to participate in various directories, and manage those we engage in to ensure the firm receives the maximum return on its investment
  • Oversee drafting and submission of rankings and directories as neededCoaching and Training
    • Provide coaching, individually or in a group context, to attorneys to help them develop new business, expand existing relationships, and drive their market demand
    • Guide attorneys on how to effectively communicate unique value propositions that differentiate Foley & Lardner
    • Collaborate with BD & Marketing Department colleagues to deliver relevant BD training
    • Create and maintain a library of best practices to be used systemically throughout the organizationTeam Leadership and Management
      • Manage and provide growth and development opportunities for one direct report
      • Build trusted and productive relationships with attorneys and colleagues to develop and execute practice group plans and initiatives
      • Recommend, direct, and support traditional marketing activities that position the practice groups and firm to win work from desired clients
      • Work collaboratively with the necessary marketing support team to execute upon successful marketing programs
      • Provide discipline and structure to advance projects and plans to desired outcomes
      • Incorporate Return on Investment (ROI) mentality in all business development activities and expenditures; evaluate investments and make recommendations with respect to new and existing programs
      • Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Industry, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunitiesQualifications
        • Bachelor's Degree in Marketing, Business Administration or related field required
        • Minimum of ten (10) years of experience in marketing and/or business development, including a minimum of five (5) years in professional services
        • Law firm experience preferred #LI-Hybrid
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Keywords: Foley & Lardner LLP, Milwaukee , Business Development & Marketing Senior Manager, Advertising , Milwaukee, Wisconsin