Assistant Brand Manager
Company: Green Thumb Industries
Location: Chicago
Posted on: January 25, 2025
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Job Description:
This is a hybrid position and requires onsite work at our
Chicago HQ office 2 days per week.
The Role
At Green Thumb, continuous innovation is a key focus area as we
seek to create the best product experiences for cannabis consumers.
As an Innovation - Assistant Brand Manager, Edibles & Specialty you
will be critical in executing our innovation strategy across key
product categories to turn innovation concepts into
revenue-generating products that grow our business and delight both
our trade partners and our consumers. Innovation in the edibles and
specialty category may include expansion of existing product lines
and the optimization of existing products.
The Innovation - Assistant Brand Manager, Edibles & Specialty works
collaboratively & cross-functionally with creative services,
operations, consumer insights, brand & commercial marketing,
quality, compliance, and R&D. This role will involve hands-on
management of key workflows in the early stages of the product
lifecycle - we are looking for someone with high curiosity and an
insatiable desire to create and innovate the edible/oral delivery
of cannabis.
Responsibilities
Strategy:
Maintain intelligence on the market dynamics, including competitive
landscape, market share, and environmental factors impacting GTI's
optimal product portfolio for assigned categories.
Support the continued optimization of our innovation processes and
systems.
Execution:
Qualifications
Bachelor's degree in marketing, operations, or a related field.
1-3+ years of progressive business experience; cannabis or CPG
experience is a plus.
Strong analytical skills and comfort with numbers.
Strong writing, presentation, and verbal communication skills.
Comfortable with ambiguity and able to effectively prioritize and
pivot in a fast-paced environment.
Strong product acumen; cannabis knowledge is a plus.
Bachelor's degree in marketing, operations, or a related field
preferred.
Additional Requirements
Must passany and allrequired background checks
Must be and remain compliant with all legal or company regulations
for working in the industry
Must be a minimum of 21 years of age
The pay range is competitive and based on experience,
qualifications, and/or location of the role. Positions may be
eligible for a discretionary annual incentive program driven by
organization and individual performance.Green Thumb Pay
Range$60,000-$70,000 USD
Keywords: Green Thumb Industries, Milwaukee , Assistant Brand Manager, Executive , Chicago, Wisconsin
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